Not all matcha is created equal - the flavor, color, and quality depend on how it’s grown, harvested, and processed. Here’s a quick guide to help you understand the main matcha grades and how they’re used:
Matcha Grade: Good
CULINARY
Made from more mature tea leaves with a stronger, more robust flavor.
Has a deeper green (sometimes yellowish) hue.
Perfect for baking, smoothies, desserts, and cooking, where the matcha flavor needs to stand out.
(Think matcha pancakes, energy balls, or matcha ice cream.)
Matcha Grade: Better
PREMIUM
Slightly lower than ceremonial but still very high quality.
Bright green with a rich, balanced flavor - smooth yet slightly earthy.
Great for daily drinking and lattes, offering a good mix of taste and value.
(Ideal for your morning or afternoon pick-me-up.)
Matcha Grade: Best
CEREMONIAL
The highest quality matcha, made from the youngest, most tender tea leaves.
Vibrant green color, naturally sweet and smooth flavor with no bitterness.
Traditionally used in Japanese tea ceremonies - perfect for whisking with hot water only.
(Best for sipping pure, mindful matcha moments.)
MORNING RITUALS
Gives our customers the best... Premium & Ceremonial Grade Matcha